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How to Set Up Post-Order Redirects in Otto

Learn how to configure a post-order redirect in your Otto webstore to guide patients to a specific page after checkout. This is useful for promoting bookings, coupons, subscriptions, or additional products.

 

Step-by-Step Instructions

  1. Click the gear icon (Settings) in the left-hand sidebar.

  2. Click Webstore.

  3. Select Post Order Redirects.

  4. In the Choose a Link field, enter the full URL where you want patients redirected after completing their purchase.

    • This can be:

      • A booking page

      • A promotional landing page

      • A coupon download

      • A subscription sign-up page

      • Any page on your website

  5. Click the image upload box to add a graphic.

    • Recommended image dimensions: 4:1 ratio

    • Use a clear, clickable banner-style image.

  6. Click Save.

Once saved, this graphic will appear to patients immediately after they complete a purchase in your Otto store. When they click the image, they will be redirected to the URL you provided.


Important Notes

  • Only patients who complete an order through your Otto webstore will see the redirect.

  • Make sure the URL includes https:// and loads correctly before saving.

  • Use a clear call-to-action in your graphic (e.g., “Book Your Next Eye Exam” or “Download Your Coupon”).

  • If the link is broken or changed on your website, the redirect will not work until updated in Otto.

  • This feature does not interrupt order processing or payment capture.


Best Practices

Consider using post-order redirects to:

  • Increase exam bookings

  • Promote subscription programs

  • Offer limited-time promotions

  • Cross-sell dry eye or OTC products

  • Encourage patients to follow your clinic on social media

Keep messaging simple and action-focused.


When to Contact Support

If the redirect is not displaying after checkout or the image is not saving properly, please submit a support ticket so our team can investigate further.