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How to Use Abandoned Carts

Otto's Abandoned Carts feature helps you recover potential sales by identifying patients who started an online order but didn't complete their purchase.

The Abandoned Carts widget displays carts that have been abandoned within the last 48 hours, allowing your team to quickly follow up while the patient's purchase is still top of mind.

Viewing Abandoned Carts
  1. Navigate to your Dashboard in Otto.
  2. Scroll down - Abandoned Carts is the second module.

The dashboard displays all patient carts abandoned within the previous 48 hours.

  1. Click the ... menu beside a patient's abandoned cart to:
    1. View the products left in their cart.
    2. Send an Order Link, encouraging them to complete their purchase.
  2. Use the Abandoned Cart message template.
  3. Optional: Consider adding one time discount (as a dollar value or percentage savings) to incentivize the sale further.

Best Practice: Follow up as soon as possible after a cart is abandoned. A timely reminder with a convenient Order Link can significantly increase the likelihood of recovering the sale.