In the dynamic world of eye care e-commerce, numerous platforms like Dr. Contact Lens, Hello Abby, and Marlo offer specialized services. However, when dissecting the functionality and user experience of these platforms, Otto emerges as a distinct leader, offering a plethora of advantages that set it apart.
Key Takeaways:
- Otto gives you a comprehensive, custom-branded online store, which can be embedded directly into your website
- Otto allows you to sell more than just contact lenses online, including dry eye products, frames, and anything else
- Otto allows for integrated, direct ordering from the contact lens manufacturers as well as distributors
- Otto is white-labelled with your branding on full display, so you don't have to pass patients off to a third party portal
- Patients don't need to sign up or create passwords, making for a perfectly frictionless ordering experience for all patients, and resulting in superior conversion rates versus the alternatives
- Otto offers exclusive features like comprehensive contact lens quotes and competitive pricing analysis
Otto’s Integrated Online Store: A Seamless Extension of Your Clinic
Otto's integrated online store provides a seamless extension of your clinic, allowing you to offer your patients, new and returning, a convenient and accessible way to purchase contact lenses and other eye care products. With Otto, patients can easily browse and order products from the comfort of their own homes, eliminating the need to visit a physical store. This not only improves convenience for your patients but also helps to increase your revenue by capturing online sales.
This integration provides a convenient, familiar shopping environment for patients, unlike other platforms that often redirect users to external sites. By creating a direct shopping destination on the clinic's website, Otto enhances the patient experience, keeping them engaged within the trusted environment of their eye care provider.
Diverse Product Offerings Beyond Contact Lenses
While platforms like Dr. Contact Lens, Hello Abby, and Marlo focus primarily on contact lenses, Otto broadens the horizon by facilitating online sales and direct fulfillment for a wide array of eyecare products. This includes eye drops, supplements, hygiene products, eye masks, and even fashion items like sunglasses and frames. Otto's diverse product offering ensures that clinics can cater to all aspects of their patients' eye care needs, not just contact lenses. Read this article to learn more about how Otto empowers you to seamlessly and profitably sell OTC products online.
By expanding beyond contact lenses, Otto helps you become a one-stop destination for all eye care needs. This not only enhances the customer experience but also opens up new revenue streams for your clinic.
Direct Ordering and Cost Savings
Otto stands out with its direct ordering capabilities, offering integrations with major distributors like ABB, OOGP, and FAIT, and manufacturers like Johnson & Johnson, CooperVision, and Bausch+Lomb. This direct access enables clinics to potentially reduce costs by eliminating intermediaries, a benefit not commonly found in other services.
White-Labelled Solution: Keeping the Patient Journey Within Your Brand
One of the key advantages of Otto is its white-labelled solution, which allows you to keep the patient journey within your brand. Unlike competitors that act as third-party services, requiring patients to interact with a different entity, Otto provides a white-labelled solution. This means the patient journey remains within the clinic's brand from start to finish, avoiding confusion and concerns about data security and privacy. This seamless experience strengthens patient trust and loyalty, as they consistently interact with their familiar eye care provider.
With Otto's white-labelled solution, you can maintain a strong brand presence and create a memorable experience for your patients.
Superior Patient Engagement and Conversion Rates
Otto’s strategy of acting on behalf of its users and not as a separate provider is a game-changer. Since Otto operates under the clinic's branding, it leverages the existing business relationship with patients. This approach implies consent for remarketing, enabling clinics to enroll all patients for refill reminders and other services without the need for separate sign-ups or account creation. With Otto, there’s zero friction for patients. They don’t need to register, create an account, or even set a password. Simply by being your patient, they’re passively enrolled into a system that automatically reminds them when it’s time to reorder and gives them a seamless, personalized shopping experience. There are no extra steps, no new logins to remember, and no hoops to jump through. This effortless approach leads to dramatically higher conversion rates than other platforms, because Otto meets patients exactly where they are, with exactly what they need—no action required on their part. The result is significantly higher adoption and conversion rates compared to alternatives that require opt-in and additional steps from patients.
Exclusive Functionality
Otto's suite of offerings includes features not available with the alternatives. Detailed price quotes help you navigate the clumsy pricing conversation, where rebates and discounts can be difficult to articulate. Ultimately, Lens Quotes empower you to sell more annual contact lens supplies by showing patients where savings are possible, and they provide a seamless option for patients to order.
Otto stands alone in offering real-time pricing analysis and assessment. This powerful tool enables clinics to stay competitive by adjusting pricing based on market trends and competitor pricing, ensuring they remain attractive to their patient base. View our earlier post about how to use this pricing insight to better compete.
Conclusion: Otto’s Unmatched Value in Eye Care E-commerce
While platforms like Hello Abby and Marlo offer free services, they are limited in their scope and functionality. Otto, although a premium service, justifies its cost through its comprehensive features, seamless patient experience, and potential for cost savings via direct ordering. The white-labelled, all-encompassing approach of Otto not only simplifies the shopping experience for patients but also streamlines operations for clinics, making it a superior choice in eye care e-commerce.
Book a demo now!
Meet with us and see for yourself how Otto has transformed hundreds of businesses like yours!
Comments