Discover why Otto is the top choice for Canadian eye care professionals in the e-commerce landscape.
In the ever-evolving world of e-commerce, eye care professionals seek solutions that not only streamline their operations but also significantly enhance customer satisfaction and, hopefully, drive sales. While exploring options, many Canadian eyecare practices come across two prominent names: Otto and GetSightly. Both platforms offer unique features tailored to the optical industry, but when delved into the specifics, Otto emerges as a superior choice for several compelling reasons.
Unlike GetSightly, which operates on the classic "if you build it, they will come" model, Otto takes a proactive stance in sales capture. Consumers tend to take the path of least resistance: search Google for "buy contact lenses online" and click the top result, which is guaranteed to be Clearly or Kits or one of the other giants who spends millions to ensure this is the case. Indeed, driving traffic to an online store takes an immense amount of effort and investment, and small businesses will always be outdone by the eCommerce giants.
Otto recognizes that simply setting up a webstore doesn't guarantee business growth. Instead, it proactively connects with patients on a clinic's behalf at the exact moment they need to reorder, offering the simplest solution for their purchases, and requiring fewer clicks than ever before possible. With Otto, a clinic becomes the path of least resistance. This approach has led to an impressive track record: on average, clinics using Otto to help facilitate the proactive capture of refill orders experience a 38% increase in contact lens sales. In fact, many former Sightly users report achieving more business in their initial two weeks after switching to Otto than they experienced in an entire year with Sightly.
Read this article to find out more about how Otto helps you better compete with the eCommerce giants.
Otto seamlessly integrates into a clinic's daily workflow, serving as a comprehensive hub for all contact lens orders, including those made in-store. This integration ensures every contact lens patient benefits from timely refill reminders and easy reordering options, regardless of their online shopping history or website interaction. Patients receive these personalized services without the need for account creation or login credentials, enhancing their convenience and satisfaction with the clinic's offerings. This approach results in vastly superior conversion rates, since these offerings are not limited to the subset of customers who initially shop online.
Both Otto and GetSightly allow for the sale of eyedrops, vitamins, and similar products through a practice's online store. However, to sell products is one thing, but to fulfill orders is another. GetSightly and other eCommerce platforms rely on the clinics themselves to manage inventories, pull products, package them up, and coordinate with couriers to ship out orders; all on their own time and at their own expense. Otto stands out by offering integrated fulfillment through its distribution partner, enabling seamless, drop-ship fulfillment for hundreds of dry eye products from all the top brands like I-MED, Labtician, Thea, Candorvision, and more with just a few clicks. Clinics are relieved from the costly and time-consuming tasks of inventory management and order fulfillment, and it even allows them to offer a broader range of products online without needing to stock them all, potentially introducing new streams of income.
Check out this article to learn more about Otto's drop-shipping capabilities.
User-friendliness lies at the heart of Otto's design philosophy, setting it apart from competitors like Sightly, which may demand lengthy setup times and navigate through complex interfaces. Otto prides itself on offering an intuitive platform that simplifies operations for staff and enhances accessibility for patients. Its streamlined setup process, requiring a mere 20 minutes, along with the minimal training needed for clinic teams, underscores Otto's commitment to efficiency and a seamless workflow. Crucially, Otto also prioritizes patient convenience by doing away with the hurdles of account creation and password setup, thereby fostering a frictionless experience that notably elevates conversion rates.
Otto also shines with its advanced features not found in Sightly, for example:
These features not only enhance the operational efficiency of eye care clinics using Otto but also contribute to a more satisfying customer journey and superior financial returns.
Otto prides itself on flexibility and transparency, understanding that the needs of eyecare clinics can evolve over time. A key aspect of this approach is Otto's commitment to contract-free subscriptions, allowing clinics the freedom to adapt without the burden of long-term contractual obligations. In stark contrast, services like Sightly bind clinics to contracts, limiting their ability to respond to changing business dynamics or explore new opportunities. With Otto, clinics enjoy the liberty to cancel their subscription at any time, ensuring they always have control over their service choices and allowing them to continually revaluate their investment. This flexibility reflects Otto's confidence in the value and effectiveness of its platform, aiming to retain users through superior service and results rather than contractual constraints.
The ultimate testament to Otto's superiority comes from the eye care industry itself. A tidal wave of Canadian eyecare practices have made the switch to Otto after initially opting to try Sightly, and precisely zero have gone the other way. This trend is a clear indicator of Otto’s effectiveness and appeal in the market.
Although Otto is priced slightly higher than Sightly, which can vary based on group purchasing agreements, its comprehensive features and proactive approach to sales and customer engagement easily justify this investment, promising vastly superior returns. Otto’s seamless integration, ease of use, and advanced capabilities make it a prudent choice for eye care professionals looking to elevate their e-commerce game.
As the optical industry continues to evolve, choosing a platform that not only meets the current needs but also anticipates future trends is crucial. Otto stands out as a forward-thinking, patient-centric solution, making it a wise choice for those aiming to stay ahead in a competitive marketplace.
Otto and GetSightly are trademarks of their respective companies. This article is intended for informational purposes and is based on publicly available information and user testimonials.